Coe And Della Talks

Before you can decide on what your website should look like you should take a long hard look at what type of website you will require. By going through the next couple of paragraphs and jotting down notes, you will soon figure out just what you need in a website and you will ensure your money made clear.

First of all you have to consider who our target market is. Who are your current clients and whom would you like to include as future clients? Try to get into their heads and even ask a friend or an old customer to help you. Rank how importance the design of the website will be, as well as the user-friendliness, and search-engine friendliness.

When would you clients visit your website and more importantly how would they hear about your website in order to be able to visit it? Try to set a date of when your website should go live and plan a marketing strategy to go with it.

The functionality of your website is crucial as clients will often stop using your site if they find it cumbersome. Think about what you would like them to do after visiting your website? Are you going to ask them to register or join a mailing list, can they order products online or do you simply want them to email or call you with the info on the website?

How often is your website likely to change? If you are going to include online ordering you might need someone to permanently update the site. Which elements would change? Are you simply going to change the products or will you include news on the homepage that will need updates every day or week? If you are looking to allow customers to buy online, you have to make sure you have the right credit card facilities before launching this function. Do they need to book or fill in forms online? If so, write out the forms and fields to be filled in. An adverse remortgage site for instance will need to have forms requesting info on clients’ mortgage details.

Structure is another important website element that can make the difference between a successful site and a never visited site.

Are you planning to run specials or weekly or monthly specials?

Do you need a product and or services page?

Does any of these need to be subdivided in various categories?

Does your site need an overview of members, agents, and/or addresses?

Does the product section need a catalogue?

Other pages which might be applicable to your business; blog, photogallery, links, FAQ’s, application forms,

Does the website need a restricted access part for registered users or staff?

Does it need a site map? Draw up a tree, starting with the home page, branching out to the main pages, then branching out again to the subpages etc.

After answering all these questions you should have a better idea of what you will need in a website and how many people you will need to help you set it up and run.